Hi, I'm Naina Patney
A marketing and brand communications professional with a passion for shaping how brands are seen, experienced, and remembered. From fashion and beauty to lifestyle, I specialise in brand storytelling, media relations, and campaigns that create meaningful conversations and lasting cultural relevance.
Key PR Projects & Case Studies
Bringing Bvlgari's Global Stories to India
Supported Bvlgari India's communications across global campaigns, high jewellery collections, luxury watch launches, brand ambassador moments, and Maison events. Contributed to amplifying global brand narratives through strategic PR and media engagement.
Ciao Mumbai! MAX&Co. Makes Its India Debut
Led the PR and media launch for MAX&Co.'s debut in India, driving communications for the Italian fashion house's first flagship store at Jio World Drive, Mumbai. Spearheaded media visibility and brand positioning to introduce MAX&Co. to the Indian premium fashion market.
All Eyes on Maje
Positioned Maje Paris at the forefront of India's fashion conversation through strategic media relations and editorial communications. Built consistent brand visibility by amplifying seasonal campaigns, exclusive collections, and the brand's signature Parisian aesthetic.
110 Years Never Smelled Better
Honouring 110 years of Acqua di Parma's iconic Colonia while introducing a new chapter in fragrance, the campaign centred on the launch of Colonia Il Profumo Millesimato and Buongiorno La Collezione. Editorial storytelling, press outreach, and launch event communications elevated both launches across India's luxury beauty media.
ATHLETIFREAK Takes the Stage
ATHLETIFREAK entered the Indian market with the launch of its first flagship store at Select Citywalk, Saket. The campaign built excitement around the brand's debut through celebrity partnerships, media storytelling, and a high-profile launch event featuring Shahid Kapoor and Mira Kapoor as brand ambassadors and strategic investors.
Opening the Doors to Mrunalini Rao
Mrunalini Rao's first flagship store in Delhi marked a new milestone for the designer's retail journey. The launch at Ambawatta One brought together leading fashion editors, influencers, and industry tastemakers, creating a high-impact debut that strengthened the brand's presence in the luxury fashion space.
Itrh Makes Headlines at Lakmé Fashion Week
Itrh by Mohit & Ridhi’s Lakmé Fashion Week showcase was brought to life through a carefully curated brand narrative. From the first announcement of the collection and celebrity line-up to post-show coverage, every touchpoint was designed to build excitement, strengthen the designer duo’s presence, and create a lasting impression within the fashion landscape.
The Pop-Up That Turned Heads
The Mill Edit transformed The Dhan Mill into a curated destination for luxury discovery, bringing together sought-after international fashion, beauty, and lifestyle brands that were new to the Delhi market. PR and media communications focused on positioning the two-day pop-up as an exclusive retail experience for the city's luxury consumers, driving anticipation through strategic storytelling and targeted media engagement.
The Iconic Three Stripes
Contributed to integrated marketing initiatives for adidas India, supporting digital campaigns, content development, and brand activations across multiple platforms while gaining hands-on experience in brand communications.
In The News & Magazine Features
LA MODE — Effortless Parisian Style
Maje Paris Flagship Launch
The Nerdification of Fashion
Hot Wheels x Maje Capsule
ARM CANDY — Maje Paris Feature
Maje Paris Accessories Edit
A New Dawn — Mrunalini Rao
Couture Trousseau Trends
Varied & Versatile Bridal Trousseau
Mrunalini Rao Bridal Corset
The Wedding Lookbook
Mrunalini Rao Heera Set
Acqua di Parma Colonia
110th Anniversary Fragrance
Some For The Road
Acqua di Parma & Bvlgari
Bvlgari Polychroma-tic
High Jewellery Masterpiece
Bvlgari Tubogas e Colori
Bvlgari High Watchmaking
Bvlgari Serpenti Aeterna
High Jewellery & Watches Edit
Bvlgari 'Marquise' Bag
Curved Crimson Carryall
Bvlgari Tubogas Eyewear
Luxury Eyewear Spotlight
The Sixties Are Calling
Maje Paris Striped Knit Polo
Cut to the Core
Maje Leather Bag & Bvlgari
PR Machine On Overdrive
Strategic Brand Storytelling
MINIATURE MAGIC
Bvlgari Serpenti MinaudièreLet's create something together.
Open to full-time roles, strategic PR campaigns, and brand communications consulting across luxury, fashion & lifestyle. Let's talk.